Winsome Home

Interiors by erin lima

Winsome Home is an interior design brand with an eclectic, functional, and clever approach to homes. Designer Erin Lima has an appreciation for diverse styles, eras, and aesthetics and wanted to create a brand identity that reflects her adaptable work. We explored a logomark direction inspired by blind contour exercises to capture a playful and organic feel, with an approach that feels clean but maintains some irregularity in the line work, with the continuous lines speaking to the connection, imperfection and comfort that embody home. The warm colors and friendly typography come together to create a system that feels both fresh and timeless.