Climate Solutions, Explained
The Nature Conservancy
The Nature Conservancy partnered with the Italian animation studio, Illo, to put together a series of explainer videos breaking down four complex subjects about climate change in an engaging and accessible way. Approaching the subject matter with a consistent color palette and four different illustration styles allowed for the individual concepts to inform the visual direction, for us to explore new styles for TNC, and to open up the possibility for future animation collaborations, while still feeling like a unified series. These videos are used to educate our audience across TNC’s website and social media channels, and have resulted in a very successful paid YouTube campaign. In addition to English, the videos were created in Spanish, Portuguese, French, Bahasa, and Mandarin.
From the client side, I helped shape the creative brief, guided the agency selection process, and led art direction and brand voice from TNC’s side, while giving Illo a lot of trust and freedom to work their magic.
The series was featured on It’s Nice That, Communications Arts, Behance, and Motion Design Awards.
TNC Team:
Project Lead: Wilson Peden
Art Direction: Rhiannon Hare
Comms & Social Advisor: Jenn Brunson
Advisors: Toby Hayman, Christopher Johnson, Adam Bloom
illo Team:
Creative Director: Cristina Pasquale
Executive Creative Director: Ilenia Notarangelo
Client Director: Luca Gonnelli
Producer: Ani Karamanukyan
Design Lead: Arianna Cristiano
Animation Lead: Laurentiu Lunic
Design: Silviu Chiriac & Alessandra Marin
Animation: Valerio Di Mario & Evert Van Houcke
Copywriting: Emilia Barbu
Sound Design: Fab Martini