Climate Solutions, Explained

The Nature Conservancy

The Nature Conservancy partnered with the Italian animation studio, Illo, to put together a series of explainer videos breaking down four complex subjects about climate change in an engaging and accessible way. Approaching the subject matter with a consistent color palette and four different illustration styles allowed for the individual concepts to inform the visual direction, for us to explore new styles for TNC, and to open up the possibility for future animation collaborations, while still feeling like a unified series. These videos are used to educate our audience across TNC’s website and social media channels, and have resulted in a very successful paid YouTube campaign. In addition to English, the videos were created in Spanish, Portuguese, French, Bahasa, and Mandarin.

From the client side, I helped shape the creative brief, guided the agency selection process, and led art direction and brand voice from TNC’s side, while giving Illo a lot of trust and freedom to work their magic.

The series was featured on It’s Nice That, Communications Arts, Behance, and Motion Design Awards.

TNC Team:
Project Lead: Wilson Peden
Art Direction: Rhiannon Hare
Comms & Social Advisor: Jenn Brunson
Advisors: Toby Hayman, Christopher Johnson, Adam Bloom

illo Team:
Creative Director: Cristina Pasquale
Executive Creative Director: Ilenia Notarangelo
Client Director: Luca Gonnelli
Producer: Ani Karamanukyan
Design Lead: Arianna Cristiano
Animation Lead: Laurentiu Lunic
Design: Silviu Chiriac & Alessandra Marin
Animation: Valerio Di Mario & Evert Van Houcke
Copywriting: Emilia Barbu
Sound Design: Fab Martini

 

Trailer

Trailer via Illo

mockup of a website and two twitter posts with colorful illustrated graphics
 

01. Why is Biodiversity So Important?

 
animated gif of mangrove trees and fish under water
animated gif of colorful trees disappearing and reappearing
 
illustration of an exotic looking flower in neon colors
 

02. A Natural Solution to Climate Change

 
animated gif of circles being absorbed into a leaf
animated line drawing of a flower and bees flying around against a yellow background
 
illustration of a radial flower in green
 

03. How Carbon Markets Help Fight Climate Change

 
animated gif showing abstract geometric elements representing roads and trees
animated gif with abstract elements representing cars, a plane, and city buildings
 
illustration of wavy lines being filled with yellow and orange gradients against a black background
 

04. A Food System to Heal the Planet

 
animated gif of a bulb of garlic in the ground, with a cross-section view of the soil radiating out
animated gif of a person walking through a field, corals, and a basket of vegetables
 
colorful illustration of fish in a net, seaweed and oysters