The Show Show

Playstation’s MLB The Show 17

The Show Show was a late-night style variety show designed to dig deeper into the features of MLB The Show 17 in a quirky and engaging way. Each episode features our host Tyler Coe (Rooster Teeth), San Diego Studios game designer Ramone Russell, and a featured MLB athlete or gaming influencer. We created 10 minute episodes of branded content, short game introduction videos, funny highlights, gifs, and social media assets from the footage to roll out in the months leading up to game release.

Creative Director: Adam Long, Simon Armour
Art Director: Rhiannon Hare
Copywriter: Avery Harrison
Designer: Danny Peterson, Rhiannon Hare
Director: Stephen Andrich
Set Decoration: Steven Smith
Producer: Matt Owca, Janet Nielsen
Photographer: Rebecca Joelson
Editors: Franck Deron, Louis Pepito

 
an animated logo that reads 'the show show'
 
image of three men on green couches with plants and sign that reads 'the show show'
 

Trailers

 
a man with back to camera wearing varsity jacket embroidered with logo that reads 'the show show'
a man faces camera holding his blazer open with t-shirt with design that reads 'the show show'
 
two men on a green couch holding playstation controllers, with pixelated graphic elements above them and logo that reads 'the show show'
 
 
three men against a black background wearing 90s clothing, and pixelated graphic elements arouond them and a logo that reads 'the show show'
gif of three men in a retro looking living room, with one man shaking a magic eight ball asking 'will the cubs win another world series'
 
two men on a couch in retro clothing holding playstation controllers and laughing
 
 
two men against a black background, with pixelated graphic elements and logo that reads 'the show show'
two men against a black background, one short and one tall, with logo that reads 'the show show'
 
 
three men on a set with couches, with two men shaking hands, one standing on an apple box to increase his height
 
black and white image of a camera monitor showing four camera angles of a set
behind the scenes photo of a retro room set with three men on a couch and one man sitting with a large camera
gif of three men sitting on couches, with one man standing up and running away shouting 'leroy jenkins'
three men against a black background, all staring at a phone camera and smiling with logo that reads 'the show show'
two men celebrating and hugging with baseball hats on
black and white image of hunter pence smiling and holding a mug with his own photo on it