Rhiannon Hare
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Sambazon

 

Sambazon

The research for this rebrand of açaí company Sambazon included a whirlwind trip to Iquitos, Peru for inspiration. Layered monoprints and a hand drawn typeface modeled after hand-painted signs aim to evoke the authentic, vibrant, and imperfect but beautiful vibes of the Amazon Rainforest where the product is sourced from. 

Agency: Mutt Industries, Creative Director: Steve Luker, Art Director & Photography: Danny Peterson