Sambazon Açaí

Mutt Industries was tasked with a 2015 brand refresh for the fair trade açaí company, Sambazon, that would evoke the spirit of where their product is grown and processed, the Amazon Rainforest. The research for this project included a whirlwind trip to Iquitos, Peru for some firsthand inspiration. Layered monoprints bring color and texture that echo the forest floor and the chipping paint on humidity-pummeled buildings. These combine with a hand-drawn typeface modeled after hand-painted signs seen in the towns around the rainforest to create a visual identity that evokes the vibrant and imperfect but beautiful vibes of the landscape that is the heartbeat of this company.

Agency: Mutt Industries
Creative Director: Steve Luker
Art Direction, Photography, Typography: Danny Peterson
Design & Painting: Rhiannon Hare

 
a pink and purple textured paint print with white logo of warrior and text that reads Sambazon
 
textured alphabet in black against a yellow background
 
photo of two boys playing in water with paint texture and text that reads 'sambazon is forever young'
 
photo of tree top canopy with a paint texture overlay and text that reads 'change your world'
 
 
an animation flipping between different layered and colorful paint prints
 
 
photo of a woman in the amazon rainforest facing away from camera and examining a tropical red flower
 
photo of a sketchbook spread with colorful dots and text that reads 'mas o menos'
photo of a sketchbook spread with green watercolor wash, line art and a tropical orange flower
a photo collage of tropical plants, animals, people and acai juice over a purple paint print and text that reads 'the secret to everything'
a photo of colorful concrete houses with motorbikes idling outside
an elderly woman carries a big bunch of bananas on her back against a textured concrete wall
 
a large delivery truck with a collage of forest imagery with a woman holding acai berries and sambazon logo
 
a website mockup with paint prints, and photo collages of plants and people
 
photo of large lily pads with green paint texture layered over with text that reads 'sambazon is the delicious power of the rain, sun and earth'