Playbooks for Climate Action & Finance
The Nature Conservancy
The Playbooks for Climate Action and Finance are digital white papers targeted at businesses, policymakers, and financiers, presenting innovative pathways for reducing emissions and climate impacts. The illustration system utilized geometric elements that evoke a sports playbook and used photo collage to bring together seemingly disparate elements, such as corals and a bank, to communicate what can so often be abstract topics in the climate policy sphere.
The playbooks are available for download via TNC’s thought leadership blog Global Insights, and are accompanied by web features that summarize the strategies outlined in the reports. They were promoted via a targeted LinkedIn campaign during the UNFCCC COP25 & COP26 periods in late 2019 and 2021 and continue to generate steady downloads on Global Insights.
Editorial Layout, Illustration, Web Layout, and Social Graphics: Rhiannon Hare
Copywriting: Jesse Gallun, Wilson Peden, Kay Dakin