Rhiannon Hare

Everybody Loves The Show


There are countless reasons to love The Show. Our 2017 campaign was aimed to get gamers to reappraise Playstation’s MLB The Show 17. We moved away from the traditional baseball look and feel of years past with fresh, modern, and colorful updates that helps push the game beyond the realm of baseball simulation and into the world of gaming.

Creative Director: Simon Armour, Adam Long
Art Director: Rhiannon Hare
Copywriter: Avery Harrison
Designer: Danny Peterson, Steven Birch
Animation: Golden Wolf
Production: Sony San Diego Studio